@Rosa Medina Great question! In my experience, if an ad is performing exceptionally well, I wouldn't even think about touching it. Throughout my career, I've seen that any interference with a high-performing ad, whether editing or turning it off and on, often results in a dip in performance. It rarely regains its original magic. That said, if an ad isn't performing well, then absolutely - turning it off and on can sometimes give it a fresh start. The landscape is always evolving, so who knows what the future might bring. But for now, my advice is: if it's not broken, don't fix it. Let those winning ads run their course untouched.