I see this all the time when I audit communities. The thinking is: “If I make Free amazing, I’ll get lots of members and eventually convert all of them.” But you don’t need to convert everyone. If you have 500 members and 20% upgrade at $49/month, that’s 100 Premium members and $4,900 MRR. At $99/month? That same 100 members is $9,900 MRR. Free doesn’t need to contain everything you know. Free helps them get started. Premium helps them get the transformation. That distinction matters.