4. Modesty and Discretion: 🍉 General gift-giving: Givers may openly show enthusiasm and pride in their chosen gift. 😎 Japanese custom: In Japan, humility is vital. Givers often downplay the significance of the gift, saying things like "つまらないものですが" ("tsumaranai mono desu ga"), meaning "This is just a small thing, but please accept it." We say that even the gift is not just a tiny thing. 🤣 This is done to show modesty and politeness.