A Few Tips from a Prospect
The following reflections are based upon an excellent post on LinkedIn from another "B2B prospect". I also take unsolicited (cold) sales calls — mostly B2B, a few B2C — and every once in a while (sometimes a long while), one is actually worth my time. The ones that work share three elements: presence, respect, and articulation. Presence is underrated. When you're dialing 100+ people a day, I get that it's hard to be fully "there" by call #47. But I can feel within the first few seconds whether you're engaged with me or just running your script. That gap is bigger than most reps realize. Respect starts before you dial. It means doing enough homework to know whether your offer is actually relevant to my world. And if you ask a good question, wait for my answer — actually wait. If that answer is "no thank you," respect it. Don't treat it as an objection to overcome. A graceful exit is a skill, not a concession. Articulation might be the most overlooked of the three. If your words arrive as one long unbroken stream, I need a moment to register who you are and what you're offering before I can care about either. Slow down. Pause. Let the words land. When you don't make them count, I won't either. The last impression matters as much as the first. I won't remember most calls, but I will remember the ones that ended well.