Everyone has a camera now and software can make up for no skills. This makes selling photography is tough. Photography has become a commodity. In this context, a commodity is a basic good or service that is interchangeable with other goods or services of the same type. Because they are ubiquitous and essentially the same no matter who produces them, they have very little differentiation and competition usually focuses purely on price. In other words, why would I pay you a bunch of money when I can get the same thing cheaper? Now we run into a problem... You have the photography skills and spent a lot of money on equipment, but no one wants to pay you. So what can you do? Instead of selling photography, sell what it does. This is an important distinction. Selling photography is also known as selling features. Features are things like minutes in the studio, how many retouched photos, outfit changes etc. What photography does is the outcome. The outcome is what can your clients do now that they couldn't do before. Outcome is a transformation. Here is a boudoir example to make it more clear: Photog A: 60 minute session with an album and 5 retouched images. Photog B: I will help you reignite the passion in your marriage and your husband will never look at you the same way again. Which has more value? How much would you pay for A? How much would you pay for B? (B is priceless. ) If you're struggling to get clients or selling your services, think about the transformation, think about the outcomes your clients will get and sell those. You are selling an offer to help your clients get from where they are to where they want to be, using the vehicle of photography to get them there.

My dream photoshoot has always been Gymshark. I don't know why exactly but I always felt it was a big goal even 3 years ago. I met with some of the athletes but never any photography sessions. What about you guys? What's YOUR dream photoshoot!!