The key is to start Want to build a brand start Want to build a business start Want to build a community start You will always be terrible at first. Cringe Bad Awkward Not sure what you are doing right or wrong That is the price of action What are you starting today? That you knew you should have started earlier. 1. Drop a post - > This is your memento title it -> My memento 2. Comment on there post support them in there effort 3. Comment " ✅Done" below once you drop your personal memento The first step is putting your flag in the sand and saying I'll start

I'm Larry from Edmonton Alberta Canada and it was -18 C and snowy here today. I'm starting a YouTube channel along side my Skool focused on reinvention after 50. My personal story is the foundation of my branding which includes 5 decades in executive leadership and my own reinvention journey. For fun I love spending time with my grand children and spend a little too much time watching Netflix with my wife.

Community been quite want to hear This is day 3 of the build your brand challenge top 4 on the leaderboard get exclusive access to the club more details coming Drop a comment where everyone at? 8 hours of flights today Just landed in Utah

P.S new module dropping in the next couple days stay tuned all about growing and winning on Skool

Use a stronger hook Thats what Alex Hormozi does he spends 80% of the time on the hook. Why because no click it doesn't matter how strong your content is? The issue might not be the content in itself especially if you know the audience. Know the market and know the solution. What I've seen with many of you is what you need to fix is the hook. But how? Here's how to make better hooks 1. Specific audience: You talk to one kind of person, not everyone. 2. Clear outcome:People know what changes if they keep watching or reading. 3. Implied mechanism: You say something caused the result, but not exactly how. 4. Realistic + grounded: No big hype. It feels honest and possible. 5. Pattern-based : You point out a mistake, reason, or change that happens a lot. 6. Short + punchy: Few words. Straight to the point. Use this formula WHO + PROBLEM + OUTCOME (without HOW) Here's 100 examples you can plug and play Which one is your favorite? Is it better to be clever or clear with your hook? Defend your side 👇