There’s a strange thing that can happen as you become a better coach… You can actually find it HARDER to justify charging more. But why? Because what once felt difficult starts becoming easy. You spot the pattern quicker... You know which question to ask... You hear what's NOT being said... And sometimes you can create a breakthrough in one conversation that somebody has been trying to create for YEARS. And then the little voice appears… “Can I really charge that much for this?” Especially if it only took you an hour 😂 But here's the problem with that thinking… Your client isn't paying you for how difficult the session was for YOU. They're paying for what changes for THEM. If somebody has spent 10 years repeating the same relationship pattern… Years procrastinating on the thing they desperately want to do… Or thousands on courses, therapy and coaching trying to understand why they keep getting stuck… And you can help them finally SEE it… The value isn't in the 60 minutes. The value is in potentially changing what happens in the NEXT 10 years. That's why I think coaches need to stop automatically connecting their fees to their time. $100 an hour. $200 an hour. $300 an hour. You're not a plumber and nobody needs to know your call-out charge 😂 If you want to charge $1,500, $5,000 or $10,000 for your coaching… Get incredibly good at helping people solve valuable problems. Get incredibly good at finding the REAL problem underneath the surface problem. And get incredibly good at creating breakthroughs. That's exactly what I'm teaching LIVE on Monday 21st September: How To Do A Breakthrough Coaching Session So You Can Charge Between $1,500-$10,000 By Transforming Your Client Regardless Of Their Problem… Because your value isn't determined by how long it takes you. Sometimes the reason it only takes you an hour… is because it took you 30 years to learn how to do it. 👉 REGISTER FOR MONDAY'S LIVE BREAKTHROUGH SESSION HERE