Hey everyone, I’m Sam. I work as a Digital Strategist at Pulp Digital, mainly focused on eCommerce and paid ads. My background is in tech marketing, with a real passion for building AI and automation tools that make marketing smarter and more efficient. Over the past five years, I’ve worked across campaign strategy, retention, web development and CRO, always looking for new ways to improve results and solve problems. I enjoy experimenting with new technology and figuring out what actually drives growth in a busy digital space. Outside of work, you’ll usually find me surfing, bouldering or getting stuck into a new hobby just for the fun of it. Looking forward to connecting, sharing ideas and seeing what everyone here is up to.