1. "Don’t play Where’s Waldo with your shipping info." Make your shipping costs and times crystal clear. Nobody wants to be surprised by a $15 shipping fee at checkout—it’s like finding out your dinner date only eats raw kale. 2. "Think of your shop banner like it’s your front porch." Make it inviting! A quirky, colorful banner shows personality and sets the tone for your shop. Nobody wants to walk into a house with no porch lights. 3. "Keywords aren’t your diary; don’t keep them secret!" Use phrases your customers would actually type into search, like “chunky knit blanket,” not “soft and snuggly vibes.” Think practical, not poetic. 4. "Use videos, because still photos are so last season." Add a short video to show your product in action. Watching that mug hold coffee or that necklace catch the light might just seal the deal. People love proof that your stuff works IRL. 5. "Your shop bio isn’t a résumé; it’s your cool ‘About Me’ section." Write like a human, not a robot. Share why you started your shop or a fun fact about yourself—like how your cat helps with “quality control.” 6. "Think of your titles like clickbait for shoppers." Be specific and intriguing. Which sounds better: “Plant Pot” or “Quirky Succulent Planter – Perfect for Plant Lovers”? Make them want to click. 7. "Don’t ghost your shop updates!" Regularly update your listings or add new products. Etsy’s algorithm likes shops that look alive, not like a dusty attic. 8. "Channel your inner grandma: over-communicate!" Send a quick message when you ship an order. Customers love knowing their package is on its way. Bonus points if you use emojis. 📦✨ 9. "Don’t play product roulette." If one product sells well, make variations! A best-selling blue bracelet? Add it in pink, gold, or even rainbow. Ride the trend train! 10. "Packaging isn’t just packaging—it’s a vibe." Add a personal touch to your packaging, like a handwritten note or eco-friendly materials. People love sharing pretty packages on Instagram!

Here’s what I always follow now: [Main Keywords] - [Style/Theme] - [Audience or Occasion] For example: “Retro 90s T-Shirt - Vintage Graphic Tee for Men” “Custom Birthday T-Shirt - Personalized Gift for Women” Front-loading keywords is honestly one of the easiest changes I’ve made, and it’s brought me consistent results. If you haven’t tried it yet, start reworking a few titles today—you might be surprised how much it helps!

How many products does your store have and how many would you like in 6 months time?

Share your Etsy Store link here in the comments and we can share our feedback on your products and new ideas 💡

Pinterest has been an invaluable tool for me to predict trends and align my Etsy shop with customer interests before they peak. By searching niche keywords related to my products on Pinterest, I’ve discovered trending themes, colors, and designs that resonate with my target audience. For example, when I noticed a rise in “botanical patterns” trending on Pinterest boards, I introduced floral-themed items into my shop, and they became bestsellers. Additionally, Pinterest Predicts (their annual report) has helped me identify upcoming trends early, allowing me to design and launch products ahead of the competition. It’s a straightforward, visual way to stay ahead of customer demands and continuously refresh my product ideas! Best regards Tom Carr