Launched a new website yesterday and although it's only had one click so far from Google, it's already showing some real, live keyword info. Once you've got a website in GSC, it's literally telling you all the keywords you should be focusing on and doing the KW research for you. Even if you're pages are in position 90-100 you still get the impressions so you can see the number of people search for each term. There are so many great free resources online for us to play with and use in our businesses.