I believe that one of the hardest and most frustrating periods of my business was going from $0 to $10k/mo. The next was $30-$50k/mo as it tested a skill set I didn't yet possess. $50-$100k/mo. was relatively easy, but it would fluctuate from 60-80-55-90-60, so consistency was the bigger challenge... But today let's explore that frustrating $0-$10k/mo space, if you're beyond that, this will help you to, as (like me) you need a reminder of the fundamentals. The first step in this process is creating a "leveraged Offer". By leverage I mean something high ticket and easy to deliver. I'll cover that more in future emails and posts. Once I have that in place I'd set my sights on the "WHO" I want to serve. People overcomplicate this and come with these complex client avatar docs. For me I'd simply go after people who were in my shoes 6-12 months ago. Very simple, as I already know the pain points and struggles. Now we've got the boring stuff out of the way time to go after clients. First point of leverage is content. I'd pick 1 MAYBE 2 platforms that are easy to find my ideal target audience. If I was starting fresh right now, my audience has been over on X. Instagram would probably be a better starting point for most of you but for me, I'd choose X as it suits my skill set. I'd go through the 3 Stages of Content, which is covered in our Free mini-course on Skool. First is consistency, so posting 1-2x a day. Now this is where the rubber meets the road. A lot of you will cry, complain and tune me out here. Which is the damn problem. I'd find 10-20 big creators within my niche. I'd be the loudest voice in their comment section and I'd be messaging 100+ people a day who engages with their content. Yes it can be that simple. 100 people a day, just starting a conversation, moving them towards a business conversation where I'd uncover what challenges they're facing. This is the hardest part and the part where you need the right scripting, messaging, context and understanding of DMs.