Todays stats: - I spent $790 on Meta ads for this workshop - The ads reached 20,467 people and got 674 clicks, a 2.39% click-through rate - 55 MSP owners and IT pros registered, at roughly $14.51 per registration - 32 joined live, nearly double the 17 at the last session - 10 of those came on a link a colleague shared with them - 15 stayed for 40 minutes or more of the 65-minute session - The audience was mostly North American, with around 10 from the UK and Ireland