Right now we're aiming for 1000 paying customers by Christmas, at a target price of $47 a month, fully automated, nobody touching delivery. That's the goal we're working toward. Friday we're showing you exactly how we're getting there, including the part where we got it wrong first. We started the way you'd expect: brainstorm the products, pick the best ones. AI visibility monitor, heat-map subscription, done-for-you posting. A full list. Brett killed it in one sentence: apart from one idea, none of it was exciting enough to an actual small business owner. Stalled. So we flipped it. Stopped asking what we could build and started asking what actually keeps a small business owner up at night: not knowing what AI is telling their customers about them, feeling overwhelmed by all of it, having already been burned by a tool that did nothing, watching competitors pull ahead with no idea how. Once we started from there instead of from our own toolbox, the pricing ladder built itself, mapped onto product we'd already shipped. No new build required. That's Friday's episode. The stall, the flip, the real competitor numbers we pulled before setting a single price, and where the ladder still has holes in it. Pricing isn't fully signed off. One tier has a cost problem we haven't solved. There's a contradiction in the plan we're naming, not hiding. That's not a rough cut we're cleaning up before we show you. That's the show. If you're 50 or over, looking at a side hustle or a bit more security heading into retirement, and AI still feels like something happening to other people, this is built for you. Two guys your own age, building the thing in real time, showing you where it's stuck as well as where it's working. 4pm ET / 3pm CT this Friday. Join the Skool community to watch it live.