Hey all, I've spent some time trying to figure out what exactly sells comics so that I could put together more content that readers would be interested in. Comic festivals were the most interesting place to observe why readers picked up and ultimately bought a book. So, I put together a short video of my observations. I would love to hear your thoughts on what you think is effective in selling comics.

Are there special considerations to keep in mind when deciding if I should have the illustrations coloured? Is there a generally-preferred route when it comes to colouring v. black and white for single issues, and/or graphic novels?