By request from @Lara Knutzen My 10 lessons as a Skool Community owner since Feb 19, 2026 1. Show up daily. Set four alarm clock times to check in with the community. Early, midday, afternoon, night. Here, personal relationships matter. Connect early and often with people who join your community. They aren’t potential dollars, they are people who are spending their most precious resource of all in your community: their time. Treat them as honored guests. 2.Time is the one thing we can NEVER GET BACK. Keep that in mind when you’re planning. Make your onboard process clear. Organize classroom content logically. Give value in every possible aspect of your communication. 3. Your community will not be for everyone, and that’s okay. People will leave. Free trials won’t convert. Don’t take it personally. Do your best to attract your Ideal Customer Profile (ICP or avatar) and don’t worry about everything else. 4. Setup your Skool back end process early. Use AI to analyze post engagement, then set a daily routine, weekly check ups of what posts are performing best, then follow it. 5. Don’t wait to monetize. I waited too long and now nobody’s paying. Start off paid. Begin by establishing yourself on YouTube, Substack, and creating yourself as an authentic person BEFORE SETTING YOUR SKOOL UP. Start attracting customers from social media, and establish your group as paid from the start. It’s really hard to get people who are getting everything free, to pay for what they’re already getting. This is my biggest regret. It’s hard to go from free to paid. 6. I start and end my day on Skool to keep my community alive. People join because of the person, not just the information. 7. Help members post by offering opportunities for them to talk about themselves 8. Skool is a giant experiment that we are participating in. We are working on rented land we pay for every month. Collect emails and pain points at sign up in the membership questionnaire and export your member data regularly to analyze the answers and customize your content accordingly. Remember we don’t own our audience unless we keep them engaged by sending emails so be sure to collect the emails and pain points at sign up!