Most ecom owners are trapped in a downward spiral, even if revenue is growing. Bad Trustpilot reviews → ad account shutdowns → payment processing issues → less focus → bad decisions → low profit margins. If tomorrow a strong competitor decides to sell the same product, they are done. In other words… They never became dangerous. If you want to scale and make a lot of profit along the way (up to 40% after ad spend), you need to think and operate differently. You need to build an empire instead of hoping to find a new winning product or testing more ads. And it all starts with how you think — which is why I will share what high-level ecom owner that make 7-8 figures per month do differently from the rest.