This review strategy generated 100 x 5 star reviews in 1 year When I first started my detailing business, I knew having social proof would be one of the driving forces for my business. It would help me lower my CPL and give me more proof I could use for ads. However it would also lower my CPL & CAC. Therefore what I did… After completing every detail what I would say to the customer is “Hey if you leave me a 5 star review before I get home I will give you 10% off but it has to be done before I send the invoice " I used this strategy to gain my first 10 reviews very fast, obviously sacrificing short term cash. Once I gathered my first 10 reviews I started to implement a follow up system with every customer to gather feedback and reviews which goes like this. The very next day after the service I would reach via messages and say. “Hey Sarah, Ashlee here from Smiths Detailing Services. I like to check in the day after to make sure you were 100% happy with the service we provided yesterday Any feedback to improve anything would be greatly appreciated, we are always looking for ways to improve” I structured the message this way because I genuinely wanted feedback from my customers, therefore I could make my service really good. It also gave me ideas on what up sells that I could implement. Because if they thought the service would include a wax or engine bay I knew I could have extras that they might want. If you check out one of my very first reviews someone literally said “I wish there was an option for an old school hand wax” We implemented that up-sell for customers to add it on. It saved me guessing what my customers wanted. We sell 1:3 customers on a $85 hand wax now. Once i got confirmation that the customer had no complaints i would send them this message. That’s awesome to hear — we’re stoked you were happy with the service! 🙌 If you’ve got a spare minute, we’d really appreciate it if you could leave us a quick review on Google. The team loves seeing their work being appreciated.