The Burger War That Brought Our Family Together When I was growing up, my father owned a takeaway in Pretoria called Mascot Tea Room. One day, a new burger shop opened just a few hundred metres away. The owner walked past my father and jokingly said, "You won't be here for long. I'm going to put you out of business." That evening, my father called a family meeting. It wasn't a business meeting. It was a family meeting. My mom, my brothers and I all sat around the table. He looked at us and said, "For the next month, we all tighten our belts." No eating from the takeaway. No drinking the cooldrinks we sold. If we wanted food, Mom would bring it from home. Every rand mattered. Then he came up with a plan. The new burger shop was selling burgers for 99 cents. My father did the maths and realised he could survive a short-term price war. So he put a big sign outside our shop: 4 Burgers for 99 Cents Students from the nearby technical college couldn't believe it. They stopped at our shop before they even reached the new burger place. A few weeks later... The owner of the new takeaway came to my father and asked if he wanted to buy the business. Not long afterwards, they closed their doors. 🌿 The Professor's Wisdom Competition is part of business. Panic is optional. When people stand together with a plan, they can overcome challenges that seem impossible. My Take Every business faces difficult seasons. The strongest businesses aren't always the biggest. They're the ones with the strongest people, the clearest plan, and the determination to keep going. Your Turn Have you ever gone through a difficult season that made you or your business stronger?