Inside this Loom breakdown, I walk through a live $37/lead Meta campaign for a roofing client targeting ice damming inspections. Youโll see the exact targeting, creative structure, offer positioning, lead form setup, and where the real conversion leverage came from. This is a full campaign auditโwhat worked, what was inefficient, and how to tighten cost per lead in seasonal roofing markets. Real numbers. Real structure. No theory.
Start Here Welcome to the community. This post is your first stopโeverything begins here. Step 1. Introduce yourself below - Name + location - Business type - Your biggest ads struggle Step 2. Engage with others Reply to at least one other intro so we start building connections. Step 3. Get learning Go to the Classroom tab and watch the first lesson: Building Your First Campaign. Step 4. Stay active Look out for weekly Q&A and ad feedback threads.
@Jay Wilding Jay, thanks for sharing this. The fact that youโve built a 25+ year business shows you already have the fundamentals nailed down. The โworking in the business vs on the businessโ struggle is the exact place marketing steps in to free you up. You donโt need to abandon the old-school methodsโyou can layer modern channels like ads and social on top of whatโs already proven. Once you lean in, the systems will take pressure off you and give your team repeatable ways to bring in new accounts. Vacations become a byproduct of predictable growth. I added some course content on building lists that I think you specifically will find helpful.
Welcome @Alexander Robinson and @Fernando Carranza Andrade Excited to see both of you here with us. Drop your business type and biggest ads struggle below so we can start building wins together.
Iโm dropping new HighLevel tutorials tonightโcanโt wait to share these with you. If thereโs any specific HighLevel feature youโve been curious about, drop it in the comments so I can cover it. And if you still havenโt grabbed your free HighLevel account, donโt miss outโitโs usually $99/month.