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1 contribution to Ad Master Coaching
Adwords - how to figure out what to change?
I am looking for advice on what to do next with our Google ads. I just received the report from our agency. Cost: $213.15 CTR: 5.62% Conversion: 0 This is only week 2, and week 1 with the new LP, but I'm wondering - how do you decide what to do next? I know it's hard to say without seeing the ads but I guess I'm asking how would you determine what to change - if anything? Perhaps: - the ads are generic, low quality - keywords lack buying intent like "math tutor" - the page doesn't align with the ads How could I figure out what the problem is?
1 like β€’ Mar '24
There might be several reasons. May be the conversion is not setup properly. Or the landing page doesn't have proper CTA relevancy of tageted keyowrds with LP is low due to which low CTR. Keywords are not of high quality.
1 like β€’ Mar '24
@Amadeus Ciok Check your search terms report and you'll have an idea about the quality of your keywords.
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Tanzeela Naeem
1
3points to level up
@tanzeela-naeem-5399
Hi, This is Tanzeela Naeem a Google ads expert. I have 4+ years of experience in Google, GA4, GTM, and I have grown multiple bussinesses through ads.

Active 33d ago
Joined Feb 21, 2024
Pakistan