Hey beauty pros, let’s be real for a second — are you out here killing it behind the chair but still struggling with brand identity? You’re talented, you’ve got the skills, but when people land on your page… they don’t feel your brand.🤷🏽‍♀️ Question? What steps will you make to stand out as the go-to beauty pro in your lane and in your area?👇🏽👇🏽👇🏽

This week, we’re getting strategic about your content because random Reels and recycled captions don’t build booked calendars. Download the “Content That Converts” PDF below Drop a 🔥 if you're committed to showing up with intention this week.

Let’s talk social media because your next client is probably stalking your IG right now… and your bio is either closing the sale — or costing you the bag. 📲 Your Instagram bio is prime real estate. You’ve got seconds to show: - Who you help - What you do - Where you’re located (or if you’re virtual) - Why they should care - And what to do next (aka a strong CTA) If your bio isn’t clear, powerful, and positioned to attract your ideal client — you’re leaving money on the table. ✨Grab this free cheat sheet: "Instagram Bio Cheat Sheet for Beauty Pros"→ ✅ Plug-and-play formula✅ Real beauty pro examples✅ Do’s + Don’ts ✨ Ready to level up your entire social presence? ✨ Download the full guide: “Social Media Bio Basics”→ https://www.skool.com/heir-beauty-collective-9659/classroom Let’s turn your profile into a client magnet — not a missed opportunity.

Your social media bio is your digital storefront. In just seconds, it tells people who you are, what you offer, and why they should care. If it’s unclear, boring, or incomplete — you're missing out on followers, leads, and MONEY. This guide will help you optimize your bio and profile setup for platforms like Instagram, TikTok, Facebook, and even LinkedIn — so you can boost engagement, grow your following, and become findable by dream clients.

Marketing in the beauty industry isn’t just about pretty pictures or viral trends — it’s about positioning your brand with purpose, clarity, and consistency. Whether you're a hairstylist, makeup artist, esthetician, or beauty brand owner, these marketing Do's and Don’ts will help you attract dream clients and build a brand that lasts. Get Started and let us know what you think...