(!!!) we've rebuilt TFW website for the September launch and it's basically ready: https://private.thefeminineway.io/op/waitlist/ please, have a look! genuinely want your eyes on it before it goes live. and you'll see your wins and screenshots on there. I'm messaging each of you individually about that — how you want to appear, whether you want your face or name shown, or kept anonymous. no pressure either way, just want to check with everyone properly x if you spot anything that reads weird or feels off, tell me. you know this room better than anyone 🩶

On the way to Georgia 🇬🇪 I think I unlocked THE most comfortable airport look haha! Girls, what do you love to travel in? I remember giving a go to dresses years ago, and now its the only thing I wear on planes case its so comfy x 🛫

Hey elite girls, Pulling back the curtain on the actual planning behind the growth right now. Everything I've been doing will either flop or win - and even if it flops I'll share my next steps live (how I quickly pivot when I don't see results). 🤍 IDEA BANK Spent a month and a half building a 70+ talking-head idea list. Not chasing views - I don't care about views. I was reading the statics: engagement quality in comments, geographic traffic, the actual questions showing up in comments and DMs. That told me which content was pulling in the quality of woman I actually WANT. Everything on the list is either a new idea or a sharper iteration of what already worked. 🤍 MAP OF LOCATIONS 📍My house. Where my most viral videos have come from, because it's where I actually live every day, no performance. This is also the space that got me to where I am now: creative strategist at a seven-figure company, running big numbers on campaigns and ads. The unglamorous working setting is doing the most work 🤷‍♀️ 📍Skuratov Coffee in Downtown. Dark wood, stone, metal - the interior I've been chasing for a while! Shooting SF, maybe some long-form here. Built-in circle of founder friends here too - not influencers, business owners building their own presence - and we're supporting each other. I have the biggest presence online - so I'm glad to consult them on how to build theirs when I can. Noisy rooms aren't a problem anymore for me - a friend of mine gave me his mics. 📍H8 Coffee Shop. Befriended the owner in June. She's effortlessly elegant — Van Cleef, diamonds, Chanel — and building visibility for her shop, which has a marble wall I fell for instantlyyy. Fits my aesthetic completely. Close to where my partner and I already work side by side. Planning to help bring her more traffic, and maybe map a collab for her with the elegant influencer girls in the area! (I LOVE SUPPORTING OTHER FEMALE BUSINESSES). 📍Richmond. The walks there just are the energy I'm building toward. Already spend real time there with my partner cause his apartment is there - so it's lived-in, not staged.

this is my july, lots of pretty pictures, lots of ATTEMPTS to tan in the garden or anywhere I can while always having macbook with me cause work never stops! I'm also flying off to Georgia end of the week for bank and some legal setups. I am not sure if NEXT week will be able to join calls. Elite - do you want to do it without me and catch up between yourself? 🩶

Hi everyone. My intention this week is to send at least 2 marketing emails this week. This will create momentum to land an interview with a new client.