I’ve been rewriting a lot of video and outreach scripts recently, and it reminded me of something important. Most scripts don’t fail because the idea is bad. They fail because i'm trying to explain everything as if you know it too. Cramming in context, features, background, proof, reassurance. By the time i've recorded it, it sounds stiff and unnatural. Here’s the rule I’m using now: If you can’t say it out loud without forcing it, it won’t work. Good scripts don’t sound like marketing. They sound like how you’d explain your business to a mate. If you’re building this DIY, simplify first. Clarity beats clever every time. P.s. Gpt for ideas/structure.... not the writing When you record videos, what feels hardest: