The #1 Shift That Helped Me Sell More Art
In the beginning, I tried to sell my art only through messages. Honestly, I was too shy to connect with people directly, in person or on Zoom. I thought selling through messages would work, but it didnât. I sold a few pieces, but it took a lot of time and effort. In 2020, everything changed. My desire to quit my job became so strong that I told myself Iâd do whatever it took. I focused on two things: 1. Raise my prices. I realized selling paintings for $1,000 meant Iâd need to sell 10 pieces a month to make $10k. That felt like a lot. So, I raised my prices to $4,000 per piece. 2. Start talking to people. I committed to jumping on calls with potential buyers, even if they didnât specifically ask to buy art. The universe had my back. The first person I spoke to bought two pieces at $4,000 each. If I hadnât raised my prices, I wouldâve made $2k instead of $8k. It took courage and belief to do this. I told myself it was just a test, if no one bought, I could always adjust my prices later. But it worked, and I kept doing the same thing. From my experience, the biggest game-changer for artists isnât having a perfect social media profile, website, or brand (although those are important). Itâs building relationships. If you ask me what to focus on, Iâd say: talk to people. Whether itâs at events, on Zoom, or anywhere else, just donât be shy about your art. Youâll be surprised how many people are interested once they get to know you. I also believe the biggest thing holding artists back is spending too much time on everything except talking to people. For me, 80% of my success came from connecting with others. I even stopped calling them âsales callsâ and started calling them âconnection calls.â Every time I had a meaningful conversation, people became more interested in my art. They saw the value not just in the art but also in the connection they had with me. If youâre shy about selling, start small. You can build relationships through social media and email too, like Maria does so well with Drewâs art.