Useful Questions to answer in writing WHO do you help? Women 45+ (50+) in business who want to upgrade their life/business Corporate, ex-corporate, solo business owners, service based business owners, where THEY are the business WHAT is their most painful problem? They feel like they don’t have control over their life They KNOW they are on the cusp of a new chapter yet they are not able to get traction to get going or sustain actions/momentum. Feel STUCK and in their own way - unable to move forward or make meaningful progress in their life They have ideas but don’t act on them or are not successful in implementing/making progress. They have significant inner conflict about taking the actions; they don’t feel resourceful; their sense of self has eroded; their decisiveness wavers They don’t see a way out, a way forward They are despondent - “is this it? How come i can’t figure this out? I don’t WANT to be done, I’ve got more to live, to give - The expanded direction competes with other “life” events /transitions, which require emotional energy and time NOT making progress and emotional turmoil that accompanies it HOW does that problem show up for them? (know what it is but not doing it - Wheel spinning Continue to have a number of starts and stops and redirects, only to circle back and repeat it - no firm decision and then action to implement. “Analysis paralysis” - Feel emotional ups and downs - exaggerated when they see the “on hold” nature of their life Days into weeks and months, and still nothing to show for their “dreams” - and because of this, they are starting to waiver and wobble about what they think is possible for them They see OTHERS who are dramatically less qualified than they are - visible on the social media platforms - getting the deals, getting the attention - and yet they KNOW they are sitting on a gold mine of ideas, of vision, of energy OR They are KNOW its time to shift gears away from their current position - but feel frozen because don’t know the next move. Justify and excuse their inaction because their comfort and familiarity is all in the past - yet