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1 contribution to Ecommerce Email Marketing
Need help architecting age-based lifecycle flows on Klaviyo for a baby subscription brand
I am working for a ecomm subscription brand that sells baby skin care products (baby body wash, lotions, diaper rash cream, powder, etc.). If I have to setup a Klaviyo flow keeping in mind the baby's age and controlling how someone would get the email based on the baby's age how would I do it? For example if there's a milestone based email flow that sends emails every month (0-12 months), but say I have two customers enter the flow: One whose baby is 1 month old and the other customer whose baby is 7 months old, how would I control what emails should they get on Klaviyo? And how would I also control my subscription architecture (the subscription perks the 1 month old baby gets will not be useful / relevant for the 7 months old baby). And say I also want to attract & nurture expecting parents how would factor them into this flow? Thanks! :)
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Sugitha Iyer
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@sugitha-iyer-5171
Email Marketing Head

Active 11d ago
Joined Jul 27, 2026