Switching Niches...Kinda (Need Advice)
Hey guys, so this is a bit embarrassing to put out there, but I’m going to do it anyway. I’ve been in the real estate niche for a while now. I started cold calling a year ago, booked a couple of appointments, had some sales calls, and even closed two free trial clients… who kinda ended up ghosting even after getting them results. So nothing really solid, and the agency has no real cash flow at the moment. I hear it’s because agents hate paying for marketing upfront and prefer paying after a close. I got the advice to change niches if I actually want to start making money, but I’m a bit conflicted. Should I stick with what I’m familiar with and keep trying, or explore a different market as a beginner? I don’t want to feel like someone who backs out of a challenge, but at the same time, I don’t want my ego to be the thing that stops me from making progress. Has anyone else been in this position? What helped you get through it?