Your marketing should feel repetitive to you and reassuring to your audience. If it feels new every time you post, you are changing the message too often.

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One pattern I see constantly in course based businesses. People build courses around what they know, but not around what someone is already paying for. A course can be beautifully designed and still never convert into a contract, consulting offer, or retained opportunity. The difference is not effort. It is positioning. Courses that turn into contracts usually do 3 things well. They solve a problem that already has a budget. They are specific enough to be implemented inside an organization. They clearly connect learning outcomes to business results. When a course is built with contracts in mind, it stops being just content. It becomes proof of capability. This is where many creators get stuck. They focus on completion instead of conversion. If your course had to justify its value to a decision maker, not a student, what would need to change? That question alone tends to shift everything.

People crave connection. If you can bring people together, online or in person, you will win in 2026. Community is not a bonus anymore. It is the strategy. Gather people.Create proximity. Build trust. The future belongs to those who can hold rooms, not just attention.

I pray everyone had a wonderful CHRISTmas! Happy New Year! I am busy working on my 2026 plan. I accomplished several items already. One of them is completion of the AI for Work and Life online course, as recommended by Dr. Shade'. Thank you for the suggestion, Dr. Shade'!