Fascinating, @Scott Johnson ! Thanks for this. Love the feel of the cards. I’m curious, when you say it’s already working, what are some of the things you’re hearing from users about their experience?

@Cade Scott hey! echo @Dillon Smith here. I was going say, as with many things, it seems to be about spreading risk; you don’t want to do everything at once, you want enough focus to meaningfully assess the performance of any one thing, and you want to always be in the habit of testing new things bit by bit

Hey! I'm Steve Durgin. Glad to be here. What is your business/organization? https://www.affinityux.co/ I run affinityUX, an innovation consultancy that helps mission-driven companies accelerate learning, reduce risk, and get to a winning product faster. Rapid research is our bread & butter. We use in-depth interviews and survey data to figure out the top 5 outcomes that matter most to customers so we can build smarter. What's your IG handle? Not active. But here's my LinkedIn. https://www.linkedin.com/in/stevenrdurgin/ What is your biggest marketing hurdle you're facing today? Right now our business is all handshakes and warm-market trust. We're only beginning to build out our digital funnels --we've done it for others, but it's another beast to do it for yourself and as a researcher, I *know* that I'm noseblind! Doing a research sprint on ourselves right now to figure out the best way to communicate with different ICPs. But excited to apply Dillon's framework and teach what I can about innovation research for the benefit of the Kingdom. 💪

@Dillon Smith thank you!