Think about how you consume content today. Are you more likely to watch a 60-second video... or read several paragraphs of text? For most people, it's the video. The same psychology applies to your Amazon book listing. Your cover grabs attention, your title creates curiosity, and your description helps answer questions. But a video can create an emotional connection in seconds. Someone gets to see the book, hear key takeaways, and understand why it's worth buying—all before they ever scroll through your description. That's why I believe video is one of the most underutilized marketing tools for self-published authors. One thing you can start doing today is encouraging your readers to leave a review after they finish your book. Better yet, invite them to leave a video review if they're comfortable doing so. Inside your book, consider adding a dedicated page that: - Explains how reviews help independent authors. - Includes a QR code that takes readers directly to your Amazon review page. - Mentions that video reviews are especially helpful because future readers can quickly see and hear why someone enjoyed the book. Of course, you can't control whether a customer chooses to leave a video review. That's where Amazon Influencers offer another opportunity. An Amazon Influencer can create a shoppable video about your book that appears on your Amazon product page. It's not the same as a customer review, but it is an Amazon-compliant way to add engaging video content to your listing and help potential buyers better understand what your book offers. 🎥 Through the end of the month, I'm offering Amazon shoppable videos for just $50, and that price includes purchasing your book. If you've been wanting to add video content to your Amazon listing, now is a great time to take advantage of it. Check out this video I just did for @Tess Brigham, her book is called True You: A Step-by-Step Guide to Conquering Your Quarter-Life Crisis