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2 contributions to VIVRE GROWTH LAB
Setting up the first ad test
Hi there, something that's not 100% clear to me from the course. When we're setting up our first prospecting campaign, we choose one avatar (for example, couples looking for a romantic getaway) and then create three different ad sets, all targeting that avatar (using the language in the ad captions) - however one of those ad sets has 4 videos, one has 4 carousels, and one has 4 images? And then after that, if the carousels ad set wins for example, we continue to run carousel ads for all our future avatars and skip the photo and video ads?
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Campaign and Ad set structure question
Hey Vivre team, thank you so much for a super informative course. I just finished going through the whole thing and have 2 questions about structure. 1. For testing out different offers (for example, an offer with free breakfast, vs. a 20% off offer) should we separate those into different campaign? So a campaign will only have one offer? 2. For testing out targeting different countries, do you separate different countries by different ad sets? Or do you group all the countries you want to target in one ad set and then turn on translation? Thanks for your help!
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Stephanie Mitchell
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5 points to level up
@stephanie-mitchell-8507
Meta ads manager, Canadian living in Italy

Active 3d ago
Joined Oct 16, 2026
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