One thing I see across almost every stage of business growth is this: Most opportunities aren’t lost because of strategy. They’re lost because of missing follow-up. We focus on creating offers, posting content, and attracting new leads — but the real growth often lives in the conversations that already started. Follow-up builds trust. Follow-up builds relationships. Follow-up builds revenue. It’s not about being pushy. It’s about being present. It’s about remembering that people are busy, timing matters, and leadership means closing the loop. Simple follow-up can look like: • Checking in after a discovery call • Re-sending an offer someone showed interest in • Asking a past client how things are going • Continuing conversations instead of restarting them Most people don’t need more leads. They need better follow-through. Inside my own business — and inside Business Growth Society VIP — this is one of the biggest shifts we work on. We stop chasing new and start nurturing existing momentum. Because clarity creates confidence. And confidence shows up in consistent action — including follow-up. Who is one person you can follow up with today that could move something forward?