Real talk: I don’t wake up every day magically knowing what to post. Most of my content comes from a tool I built for myself called vyrals.ai I use it to spy (in a non-creepy way) on what’s already working on social media. I research accounts and topics based on real metrics. What’s popping, what’s flopping, and what people are actually engaging with. No guessing. No “just be consistent bro” advice. Then I take those insights and recreate the content in my own voice and style. Not copying. Not forcing trends. Just proven formats, executed my way. That’s it. That’s the system. I’m curious though: how do you come up with content that goes viral? Do you follow trends, study competitors, post on instinct, or just hope for the best? PS: vyrals.ai is free to use with a daily chat message limit, so anyone can jump in and try it without committing. You can also create and edit images and do a lot more. It’s basically your content companion to work faster and make decisions based on actual data, not vibes.

LINK: https://www.youtube.com/shorts/E49fJJ5t8cc Hey everyone — I sang the national anthem at the Detroit Turkey Trot and put together a video of the experience (I modeled the video after a super viral karaoke video) -- I thought FOR SURE it would go viral. Any ideas on how to improve it? I’ve only posted it on two of my four platforms so far and still have extra B-roll (hotel, behind-the-scenes, etc.) if that would help. Open to any input.