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Owned by Stan

Email Marketing Academy

51 members • Free

Practical email marketing and bulk email courses by Maxprog. Learn list hygiene, deliverability, verification and better workflows for better results.

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4 contributions to Email Marketing Academy
The Story Behind iCash
iCash did not start as iCash. The original idea goes back to the late 1980s, and the first real version was released at the end of 1991 under the name Peggy Première. It was written in Pascal, sold on 3.5-inch floppy disks, and originally created for Windows 3.1 and IBM OS/2. Years later, after I started Maxprog, I brought the idea back from scratch and released iCash 1.0 in 2003. So yes, iCash has a long history behind it: from floppy disks and shareware catalogs to Mac OS, Windows, multiple languages, and many years of updates. I wrote the full story here: 👉 https://www.maxprog.com/site/blog/post.php?id=889 It is also a good example of something I have always believed: The best software often starts with a real personal need.
📩 How do you avoid the spam folder?
One of the biggest challenges in email marketing is not only writing a good message, but making sure it actually reaches the inbox. There are many things that can affect deliverability: ✅ clean email lists ✅ verified addresses ✅ avoiding spammy words or aggressive formatting ✅ proper sender authentication ✅ reasonable sending volume ✅ good bounce handling ✅ people opening and engaging with your emails But every business, list, and sending setup is different. So I’d like to ask the community: 👉 What do you personally do to avoid the spam folder? 👉 Have you found any strategy that really improved your deliverability? 👉 Do you use any tools, checks, or habits before sending a campaign? Share your experience below. Your tips may help other members send better campaigns and get better results. 🚀
0 likes • 15d
@Jean-Luc Brousseau You are an iCash user then, right?
0 likes • 15d
As far as I know, that problem was fixed and will be part of the next release.
👋 Welcome to Email Marketing Academy!
I’m Stan Busk, founder of Maxprog and creator of MaxBulk Mailer, eMail Verifier, eMail Extractor, eMail Bounce Handler, and other email marketing tools. I created this space to help you improve your email marketing with practical lessons, tutorials, examples, and real-world discussions. Here we’ll focus on: 📩 creating better email campaigns 🧹 cleaning and organizing email lists ✅ verifying email addresses 🚀 improving deliverability 📬 reducing bounces and protecting your sender reputation ✍️ writing clearer messages and stronger calls to action ⚙️ building simple, practical email marketing workflows 🎓 following courses, tutorials, and step-by-step guides 💬 asking questions and sharing experiences with other members The goal is simple: help you send better emails, avoid common mistakes, and get better results with more confidence and control. No hype. No complicated theory.Just practical lessons, clear explanations, and honest email marketing guidance. Glad to have you here! 🙌
0 likes • 24d
Thank you, and I really like how you put it. 🙌 Yes, that is exactly one of the ideas behind this community: creating a more direct and meaningful way to communicate, share ideas, and discuss practical alternatives. Independence from cloud services, subscriptions, and platforms we don’t fully control is becoming increasingly important. I’m really looking forward to those discussions too. Great to have you here!
0 likes • 21d
The next update should have been released last April. I am late. It is almost finished, though.
New course: Email Marketing Foundations
Email Marketing Foundations is a free course that helps you build cleaner lists, write better campaigns, and avoid common mistakes that hurt your results. Learn the basics of list quality, deliverability, message structure, bounce handling, tracking, and practical email workflows. Ideal for small businesses, creators, and Maxprog users who want to send with more confidence.
New course: Email Marketing Foundations
0 likes • 22d
That sounds like a great combination — live comedy plus Italian food is very easy to understand and promote. 👍 Since you already have MaxBulk Mailer and MLM working well, I would focus the message on the local experience, not just the event itself: “A fun night out in Old Town Pasadena: live comedy, good Italian food, and a relaxed crowd.” For the audience, I would segment as much as possible: People in or near Pasadena, Altadena, South Pasadena, Glendale, San Marino, Arcadia, etc. Age 35+ is a good angle, but I would not make the campaign feel “for older people.” I would position it more as: “A smart, fun night out for adults who enjoy good food and live entertainment.” A few practical ideas I got from ChatGPT: 1. Use a very local subject line, something like: “Live comedy night in Old Town Pasadena” or “Dinner + comedy in Pasadena this week”. 2. Mention the food early. Italian food is a strong hook. Many people may react more to “dinner and comedy” than to “comedy show.” 3. Create urgency. Use phrases like: “Limited seating, “Reserve your table”, “This Friday night”, or “Bring a friend.” 4. Send at least two emails: one announcement email, then a reminder closer to the event. For local events, timing matters a lot. 5. Make the call-to-action very clear. One main button or link: Reserve your seat / Get tickets / See event details Also, if you have past attendees, restaurants, local business contacts, or people who clicked on previous entertainment-related emails, I would send them first. That group will probably perform better than a broad cold list. Sounds like a fun campaign — and a perfect use case for MaxBulk Mailer.
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Stan Busk
2
12points to level up
@stanley-roche-busk-5379
Software Developer specialized in Email Marketing and personal finance. Developer of MaxBulk Mailer, iCash, eMail Extractor, and Email Verifier.

Active 7h ago
Joined Apr 29, 2026
Belize
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