Q4 Is Almost Here โ Donโt Leave It to Luck
Q4 isnโt just โanother quarterโ in ecommerce, itโs where brands make or miss the year. Black Friday, Cyber Monday, holiday gifting, end-of-year budgetsโฆ buying intent is at its highest, but so is competition. A few reminders as we are into Q4: Planning > panic. If your offers, inventory, and creatives arenโt mapped out now, youโll be reacting instead of scaling. Your best customers matter most. Email/SMS, bundles, and VIP offers will outperform cold traffic when ad costs spike. Operations can make or break you. Stockouts, slow fulfillment, and broken flows kill momentum fast during peak demand. Margins > vanity revenue. Higher ad costs mean promos need to be intentional, not desperate. Q4 rewards brands that prepare early and execute cleanly, not the ones chasing trends last minute. Whatโs everyone focusing on most for Q4 this year, ads, retention, offers, or operations?