The 6 Critical Questions Your Buyers Need Answered Before Saying Yes
In most cases - it's not you, it's them: ❓ Q1. How does your thing make me money? What they are really saying is: “I’ve been spinning my wheels. I’ve wasted time. I’ve lost money. I’ve started and stopped. So explain to me, step-by-step, how this thing will actually move the needle financially… and how it’s different from every empty promise I’ve heard before.” ❓ Q2. Why is this course different? The hack here is not to launch into how great your course is first. Start by exposing what's broken with other courses/opportunities - and then show how your course fixes what's broken. ❓ Q3. How do I know this works? Social proof only goes so far. This question is born out of skepticism. To overcome skepticism, address the logical portion of the brain. - Show the framework - Address the customer journey (what happens after they buy?) - Show them how it's plug and play (not puzzle and pray) ❓ Q4. Why will it work for me? They’re really asking: - “Am I too late?” - “Am I smart enough?” - “Will I fall off like I did with that last thing?” - “Can I really change?” - “What if I’m the one person this doesn’t work for?” ...Sell them belief in themselves. ❓ Q5. How risky is this? Your potential customers have likely been in the 9-5 grind their entire life. They are not prone to taking risks. So we have to make them feel at ease. The statement “make just 1 sale and you earn your investment back” is a powerful tool in the game we are playing - maybe even a USP… It reframes cost as opportunity. - It positions the investment as recoverable—and even profitable—fast. - It creates a mental shift from “I’m spending money” to “I’m making money.” It introduces a built-in “ROI trigger.” - That specificity (“two sales”) gives the mind a tangible, measurable outcome. It makes success feel more accessible and less abstract. It lowers perceived financial risk. - You’re essentially saying, “You’re not throwing money into a black hole—you’re activating a pathway to earn it back.” -