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Owned by Stacey

The Content Shift

59 members • Free

This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.

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11 contributions to KDP Publishing
Low, Medium, or High Content Books Simplified
You’ve probably heard people throwing around terms like “low content” and “high content”… but what do they actually mean when you’re trying to publish your first (or next) book? Let’s break it down in a way that actually clicks 👇 🟡 Low Content Books: Think notebooks, blank journals, or simple logbooks. These usually have minimal written content—mostly repeated pages or templates. They’re easy to create, BUT they can be harder to sell because they don’t always stand out. Amazon has also gotten stricter with these since many feel repetitive or “cookie-cutter.” 🟠 Medium Content Books: This is where things start getting fun 👀 These are a mix of structure + creativity—like coloring books, activity books, planners, guided journals, and workbooks. You’re adding more value, more uniqueness, and more reasons for someone to actually choose your book. 🔵 High Content Books: This is what most people picture when they think of a traditional book. These are content-heavy with actual writing—chapters, paragraphs, and deeper value (think self-help, guides, how-to books, etc.). 👉 These tend to perform really well because people are actively searching for solutions, stories, or transformation. 💡 My Take: I personally lean heavily toward high content books because they’ve been the easiest for me to sell and scale. There’s clearer demand, stronger keywords, and more perceived value. But here’s the truth…There’s no “one right way” to win on Amazon KDP. You can build a profitable strategy with low, medium, or high content—it all comes down to: - Your niche - Your keyword research - And how well you position your book Curious what type of book YOU will start with? Drop it below 👇
Low, Medium, or High Content Books Simplified
2 likes • 23h
Mine is called Redefining Showing Up, Your Permission Slip to Using Social Media for Business on Your Terms and is high content.☺️📚
Promote Books More By Doing Less.... YES PLEASE
Feeling like there’s never enough time? This is for you 👇 As a busy author, mom, career woman, and entrepreneur… I get it. It feels like everything is constantly demanding more of your time. If you’ve ever stared at your phone thinking “what am I even supposed to post today?” — you’re not alone. That’s actually why I want to highlight someone in this community who really stood out to me… I met @Stacey Watts here on Skool, and she has a way of coming up with social media content ideas that just click. Inside her community, The Content Shift, she consistently shares prompts that help you break out of that content rut and get inspired again. But here’s the part I’m REALLY excited about… 👉 Next month, we’re collaborating. And she’s going to be dropping some powerful strategies on how to do more with less time by repurposing content you already have. Think about this as an author: - Your back-of-book description → multiple posts - A single bullet point → a 30-second video - A chapter → turned into short scripts with AI You already have the content… you just need to use it differently. Because the goal isn’t to work harder. It’s to work smarter. Trust me… this is going to be a good one 👀 Stay tuned I will be updating the calendar soon.
Promote Books More By Doing Less.... YES PLEASE
1 like • 4d
@Krista Brea , thank you so much for this! Repurposing is genuinely one of my favourite topics to talk about, so I cannot wait to dig into this with your community. The examples you shared are spot on. So much content is already sitting there just waiting to be used differently. This is going to be a great one!
1 like • 4d
@Heather Di Rocco
Question for this community...
I'm half way through my book and I have a question that would help me with the direction I think it's going in. The book is called Redefining Showing Up: Your Permission Slip to Using Social Media for Business on Your Terms. It’s for everyone who has ever felt like social media was supposed to feel easier than this. The first chapter opens with something I truly believe: most of us didn't start our businesses to become unpaid content creators. We started because we had something real to offer. But somewhere along the way, social media became this relentless stage, and for a lot of us balancing businesses, families, and real life, that pace becomes exhausting fast. So I keep coming back to one question, because the answers I get are always honest and always teach me something. How do you define "showing up" on social media? Not the polished version. Not what the gurus say it should look like. Your version — especially when life gets hard. Drop your answer below. I'm genuinely reading every response, and your perspective might just shape a page in this book. 👇
Question for this community...
1 like • 11d
@Robert Redden Robert, this landed. The shift from performing for an algorithm to actually connecting with the right people — that's exactly what I see happening too. Smaller, more intentional communities aren't a consolation prize. They're the point. Thanks for being here and adding to what we're building. 🙏
0 likes • 11d
@Sydney Hanson Hi Sydney! Welcome! So glad you're here. 👋
The SEO Strategy Authors Should Be Using for Social Media
As an expert in what you do, or what you're writing your book about, you already know your audience has questions. But are you answering them… or avoiding them? One of the easiest ways to reach your target audience is by leveraging FAQs. People are constantly searching for answers online, and if your content is answering those questions, you naturally place yourself in front of the exact people who need your help. After working in SEO for 15+ years, I can tell you that question-based content is one of the most effective ways to gain visibility in search. When you create content around the questions people are already asking, you increase your chances of getting discovered. This can lead to: 👉 More views on your social media 💖 More awareness around your book 🚀 More potential readers finding you 🤑 More sales over time And the best part? This strategy doesn’t only work for books. You can use it to promote anything—your community, courses, services, or expertise. Here’s a simple prompt you can use to generate ideas: 👉 What questions are people asking online about [TOPIC] that could be turned into social media videos? Try plugging in your topic and see what comes up. Those questions can easily turn into: • Social media videos • Blog posts • Book chapters • Email content • Workshop ideas Sometimes the best content ideas aren’t complicated at all. They’re simply answers to questions your audience is already asking. 👇 What question will you be answering for your audience?
The SEO Strategy Authors Should Be Using for Social Media
2 likes • 14d
Yes! This is such a good reminder that content doesn't have to be complicated to be effective. I always tell my clients — the content is already in the conversations. The questions your customers are asking you every day? That's your content calendar. Same goes for the questions coming through your DMs, your comments, even your Google reviews. Mine those conversations and you'll never run out of ideas.
Community Powered Books
One thing I always do is keep a close eye on what other creators are doing. I watch how different Skool communities operate, what strategies people experiment with, and what seems to really move the needle. There’s always something to learn when you stay curious. Lately I’ve been really impressed watching what @Cristal Vancarson is doing with her book. She’s currently writing it, but instead of keeping everything hidden away in a Word document on her computer, she’s sharing pieces of the process inside her Skool community. Her community is actually centered around the book she’s building. That means people get to see the ideas form in real time, give feedback, and feel connected to the journey before the book even launches. CHECK OUT CRISTAL'S COMMUNITY and see how she is using this strategy! Now, I’m not saying everyone needs to structure their community that way. But if your book topic overlaps with your community, it can be a powerful springboard when launch time comes. Your community members already know you, trust you, and want to support you. They can become early readers, give feedback, and help you build those first reviews when the book goes live. And here’s the other side of the equation ...your book can bring people back into your community. When someone buys your book on Amazon, you don’t get their contact information. Amazon keeps that data. But you can still guide readers toward you by placing QR codes directly inside your book that lead back to your community. I’m actually helping @Linda Maples format her book right now, and she’s using @Jeff Baer QR generator to place codes inside the book that drive readers straight back into her Skool community. It’s a simple but really smart way to turn readers into long-term community members. So think about it like this:
Community Powered Books
5 likes • 16d
This is great @Krista Brea I've been trying to figure out how to get back into writing my book and making progress, incorporating it into my community is brilliant. Thank you for sharing.
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Stacey Watts
3
19points to level up
@stacey-watts-2292
I help entrepreneurs show up online without burnout—turning real conversations into connection and growth. 🇨🇦

Active 5h ago
Joined Jan 30, 2026
Airdrie, Alberta
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