Over the weekend, I posted about the Super Bowl 'Attention Economy'. While the world was busy arguing over political bends and half-time shows, the Machine was busy stacking a coffee table made of money. In Momentum & Mastery, we talk about The Drift. Drift happens the second you let external outrage dictate your internal focus. If you spent more time this month reacting to the news than you did refining your machine, you aren't in Drive. You’re being played. The Question: What is the one 'salsa argument' (a distraction, news story, or social media rabbit hole) that stole at least 5 hours of your productivity last week? What high-leverage move will you replace that distraction with today?

January is over. The dust has settled on the first 31 days of 2026. Most people are bragging about their 'Gross Revenue,' but in this group, we know better. Revenue is vanity; Profit is sanity. In Momentum & Mastery, we look for the High-Leverage Pivot. Sometimes, the biggest move you can make for your bank account isn't 'more clients'—it's firing the 20% of clients who take up 80% of your time for the lowest margin. The Question: Looking at your January numbers, what is the one service or client type that felt like 'hard work' but yielded the lowest actual profit? If you cut it today, how much space would you create for high-margin 'Qualified Champion' work?

Champions! I’m sending out an update to my wider database today to bring some fresh energy into the Circle. I have a quick favor: I want the first thing they see to be YOUR progress. Comment below with one 'Unshakeable' goal you are hitting in 2026. Whether it's fixing a specific 'Building Block' or breaking out of a 'Capacity Trap,' let’s show the new members that this is the place where architecture actually happens!

The architecture is almost complete. Claude and I are finalizing the 'Qualified Champions Assessment'—a quick diagnostic built around the 4 patterns business owners operate in. For those frustrated, burning out, or impatient; this will tell you how to fix it. Keep a close eye on this space. The roadmap to becoming unshakeable is coming sooner than you think.

We’ve talked about the Dream. We’ve talked about the Operator. Now, let’s talk about the glue: Accountability. Most business owners mistake 'busy' for 'productive.' They end their week exhausted but with the needle barely moved. In Momentum & Mastery, we use the WRAP Sheet to kill the Drift and ensure we are focused on High-Leverage results. The Question: What is the one specific result you committed to for this week that you are currently avoiding? If you had to show your 'WRAP Sheet' to a board of directors today, would they fire you or promote you?