I see a lot of people here complicating Meta ads. Here’s the same structure we’ve used to scale accounts from $10/day to $10K/day. For Landing Pages we are inclining towards Perspective/Typeform for most of our clients for quiz based funnel, WordPress otherwise Also for lead gen its important to track which Adsets/Ads are bringing best CPQL (Per Qualified Leads) instead of CPL. 1. Scale Campaign (50% budget) → Broad targeting → Smart exclusions → Only your best performing creatives → One campaign per product or category 2. Testing Campaign (30% budget) → New hooks, angles, formats → 3-day testing windows → Cut fast, move winners to scale 3. Retargeting Campaign (20% budget) → Strong Urgency Angles → Dynamic Product Ads → Narrow funnel-wise creative distribution Weekly Creative Sprint → 5+ new ads → Mix of statics, UGC, carousels, DPAs → Strong hook + strong offer = performance Metrics that matter: → CPA → CPC (outbound) → Thumbstop % → Post-click conversion rate

Hey Guys, I hope you are doing well, Iam new here, may you please kindly give me some guide, where should I start from? 😅