Welcome to the beer cult! Introduce yourself by saying the best beer you've ever had. The one that really BLEW your mind. It could have been the pour that got you into craft beer, or the latest whale you sought out.

Hey OG Beer Skoolers! Okay- I am about to start trying to recruit members (nervous!) by maybe putting qr codes on can labels, links in our newsletters, etc. My hope with this group is to have a place to add value for, give ideas to, and share resources with other brewery owners... BUT I also want this space to morph into a special place for beer enthusiasts. That being said... any ideas on how to make this a valuable place for the drinkers? I want it to be a space where you all can "hang out", get special insights, and give feedback to brewers... BUT I am also thinking of requiring that any other brewery owners that join offer discounts to any Beer is Not Dead Members? To make it like a secret community. Maybe keep a live list of all the breweries involved so that you'll be able to use the code word at any of the breweries involved? Encourage in person meet-ups? Any out of the box ideas?