Earlier this week, I stumbled across The Wayback Machine, https://archive.org/ an AI-powered archive that lets you revisit websites from as far back as 1996. Not only did seeing websites such as “Ask Jeeves” bring back many memories - including the horrible screechy noise of a dial-up connection - but it also made me realise just how much branding, design, and graphics have evolved over the years. From clunky layouts to questionable font choices, it was fascinating to see how companies have refined their visual identity and user experience over time. AI plays a key role in web archiving, helping to preserve and even reconstruct lost content, making it possible to explore these digital relics in surprising detail. Even if you’re not a designer or marketer, it’s worth a visit - if only for a laugh at long-forgotten fashion choices and the brick-like mobile phones we once thought were cutting-edge.