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Oct '25 •
Revised sales letter following my arse-kicking!
Dear @Connor Benham oh marketing-yoda! Here it is, all the lessons I've learned and many I've forgotten. A sales letter to accompany the coconut with a QR code to this web page: https://www.somersetwm.co.uk/coconuts Thoughts gratefully received! P.S. I can't mention pensions, finances, or money in the letter 'cos then I'll have to include all the FCA bollocks, so it's deliberately light to get them into the web domain to book a call. P.P.S. QR code is traceable to each person, so I can follow up via LinkedIn or other lumpy mail idc. P.P.P.S. Sales letter pdf render is a screenshot - the actual letter looks far more professionally handwritten
1 like • Oct '25
Hi Nick, I actually think some of the messaging (particularly the opening paragraph) on your landing page should be used in your mailing. It connects much better imho. I quite like the play on words you've used in your letter. But like Steffen, I found it hard to understand the relevance of the headline and the reference to flying. The headline should resonate instantly/offer enough intrigue to make them want to read on. Anyway, my 2c.
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@simon-thurston-9448
29 years of delivering high impact marketing that moves the needle.
Active 11h ago
Joined Sep 23, 2024
Nr Southampton