Hey everyone! I want to follow up with my last post and show you the difference between posts that create CONNECTION and posts that just... exist. This feels important to clarify! When you use those templates I shared, the goal isn't to fill in the blanks with generic stuff. The goal is to make someone stop scrolling and think "oh my god, that's ME." Here are some examples: FALLS FLAT: "It's normal to be scared about birth" MORE SPECIFIC: "You're Googling 'how bad does labor actually hurt' at 2am and then closing the tab because you're not ready to know. I see you, mama. Let's talk about what you're really afraid of." FALLS FLAT: "Setting boundaries with family in postpartum is important" MORE SPECIFIC: "How to tell your mother-in-law she can't come meet the baby for the first 3 months (even when she's already bought a plane ticket)" FALLS FLAT: "You can have preferences for your birth" MORE SPECIFIC: "You're allowed to say no to cervical checks. Even when the nurse is standing there with gloves on. Even when everyone's waiting. Your body, your choice, full stop." FALLS FLAT: "Postpartum can be hard" MORE SPECIFIC: "Nobody told me I'd cry while eating a sandwich at 3am because I was too tired to even taste it" See how the more specific ones really make you FEEL, rather than feeling generic? Specificity is really the secret sauce to being relatable and feeling seen by clients. Always ask yourself: Can I make this MORE specific?? LMK if this feels helpful! and if you're interested in working closer with me, comment "ready" to get more info 💛 I loooove diving into this stuff deeper 1:1 and on my group doula calls.

Introduce yourself below (hi sisters! 🌿). If you haven’t yet, share your: ✨ Your name ✨ Where you are located ✨ Where you are on your doula path ✨ What you’re craving to deepen in your work ✨ Your IG handle so we can follow + support your growth Let yourself be seen. we grow better together Welcome to Deepen The Way You Doula 🌲🧺 This is a gathering place for doulas & birthworkers who are here to deepen the way they doula, through nervous system literacy, energetic attunement, and soul-led business foundations. This group is where we grow deeper roots, build steadier presence, and expand our capacity to hold mothers through transformation.