after a week of procrastinating a lot and overconsuming copywriting content, I finally wrote my first copy. what do you think, guys? WHAT YOU LEARNED ABOUT SALES IS A LIE I know itās hard to believe. I get it. If youāre really a salesperson, youāve been taught that the hardest seller out there is āthe most excited oneā or āhas the best presentationā. Oh, hereās the worst one: āApply pressureā or āDonāt take no for an answerā or āConvince the prospectā. Honestly, I donāt curse often, but thatās B.S. If you pitch like that in 2024, you might as well try selling ice to an Eskimo. Itāll be a long process to get that promotion. Youāll end up like a mediocre seller, blaming sales when you quit your job because things didnāt work out (God forbid though). Because really⦠That is the same reason stats record most people having a bad experience with sales, and the same reason you have to extend your LOA and work harder to get that single sale. The truth is, no customer needs convincing. For Peteās sake, you donāt have to be āsuper excited.ā Prospects are adults. They know when theyāre being sweet-talked. They know when youāre desperate to meet your target. They can smell it like a week-old sandwich in the office fridge. So donāt try to convince. I know itās tempting. But donāt. Instead, persuade. Thereās a difference. Convincing them is selling your product for your reasons. Persuading is helping the prospect reach a decision that they already had made in wanting the SOLUTION of a product (note I didnāt say features, but SOULUTION). Thatās why you have to care. And I donāt mean investing your emotions in every prospect. Asking questions is the best way to show you care about a customer. Questions are key to a successful sale: find out the need, the problem, the pain. Then use your product as a solution to it. Trust me, they will eventually reveal a āyesā themselves through their answers. You donāt have to manipulate them. So, if you still want to sell in 2024, please. Donāt convince.