Happy Thursday Hawks!!! Hope you've all had a lovely week so far! In case you missed it, we just added some free Claude skills to Hawk Academy. Built from what our specialists actually use day to day. Audit a site, build a topical map, structure a content brief, map internal links, and more. Each one is downloadable and hackable so you can make it your own. Make sure you check it out and let me know your thoughts!

At some point, every SEO, marketer, and business owner has woken up feeling like it's gonna be a good day, only to open up and check their rankings and feel their stomach drop. When that happens, what's the first thing you check? 🔍

Whether you're just getting started with SEO, deep in a technical audit, or trying to figure out AI search, drop it below. No judgement here. This community exists so you don't have to figure it out alone.

Many of you joining here will have just started your Hawk Academy journey (welcome!), so let’s start with the fundamentals: Technical SEO. It’s often overlooked (and let’s be honest, a bit dry...), but without it, everything else struggles. What’s one technical issue you’ve run into recently, or still don’t fully get? 🤷‍♀️

Tell us your name, what you do, and where you're at with SEO - you might be a beginner, intermediate, or have been at SEO for years!