@John Peter Iguiron Hey man, honestly you can do both, but I wouldn’t treat them equally at the start. If you’re a beginner, cold calling/outreach is what’s gonna teach you fastest. You’ll figure out what people actually care about, what objections come up, and how to position your offer. That’s stuff ads won’t teach you—they’ll just charge you for not knowing it yet. What I’d do in your position: - Focus mostly on outbound (calls, DMs, emails) to get your first few clients - At the same time, run ads on a small budget just to test messaging and see what gets attention Once you’re actually closing calls consistently, then you can start scaling ads with way more confidence. If you jump straight into ads without that foundation, there’s a high chance you’ll get leads but struggle to convert them. Also, I run ads for client, so if you get to the point where you want to test or scale them properly, feel free to reach out and I can help you set things up the right way 👍