Why Your Google Business Profile Matters More Than You Think my company has worked with all kinds of businesses and organizations — painting companies, financial offices, salons, firehouse subcontractors, airports, fencing companies, medical offices, schools, and many others. One thing we consistently saw these businesses pay attention to was my Google Business Profile. If you own a local business, SEO isn't something you should think about only once in a while. Your Google Business Profile should be treated as an active part of your marketing strategy. Google looks at many different signals when determining which local businesses to show people searching for services. My five-step routine: 1. 📸 Add fresh photos regularly ( geo-tagged) 2. 🔎 Fully complete your services section 3. 📝 Publish weekly updates 4. ⭐ Consistently ask for genuine reviews with pictures 5. 💬 Respond to reviews within 24hrs