One of the biggest questions I see from founders and entrepreneurs is: How do I reach my people? It may be How do I enroll families? or How do I market effectively? or How do I find clients? Use this space to share your unconventional marketing, partnerships, events, that have drawn your ideal families, students, and clients to your business. Ideas from UP Academy: Reviews on Yelp/Google/Facebook Partnerships with local education companies: Immersive Beijing Learning Foundation, Kidizens, Coder School, Looking Glass Korean School, Dragonfly Designs, Skilled Therapy and Play, and more Preschool and Private school fairs Regular school tours and open houses Advertising on social media Posts on TikTok, Facebook, Instagram, LinkedIn - Have current and past families post! Network with local schools, educational consultants, therapists, educational psychologists, after school programs, preschools Events: panels and parties After school programs and camps What have you done that works for you to build enrollment, build your brand, and gain trust?