We’ve been conditioned to celebrate revenue. But revenue is applause. Cash flow is survival. A lot of businesses look “successful”… right up until they can’t breathe financially. If you want real peace, power and sustainability, here are 5 uncomfortable but freeing truths: 1- Revenue Is Applause. Cash Flow Is Oxygen. Profit doesn’t keep the lights on — cash does. Know your runway: - 12+ months = Elite - 6–11 months = Strong - 3–5 months = Risk - <3 months = 🚨 Crisis 2- Your Numbers Are Telling a Story. Start Listening. Do a 90-Day Lookback: - Total In vs Total Out - Identify leaks - Categorize spending: Must Spend | Should Spend | Nice To Have | Waste Your financial truth brings your next level of clarity. 3- Predictable Revenue Is Engineered, Not Discovered. Stability comes from: - Recurring revenue - Consistent pipeline - Strict collection discipline (Hope is not a strategy.) 4- Slow Seasons Aren’t Surprises. They’re Patterns. Smart leaders: - Study historical slow periods - Build cash buffers - Create evergreen + seasonal strategies Slow season panic is optional. 5- Financial Clarity Isn’t a Dream. It’s a 90-Day Plan. Clarity → Stabilization → Acceleration → Expansion With: - A 4-account banking system (1-Clarity, 2-Stabilization, 3-Acceleration & 4-Acceleration) - A weekly CFO ritual (1 hour, non-negotiable) Control is built, not wished for. Bottom Line Revenue impresses people. Cash flow protects leaders. Your business doesn’t need applause… it needs oxygen. 👇🏾 What is your cash flow currently telling you that revenue isn’t?