Today’s focus is breaking down resistance. Think about the reason people give most often for not buying from you. “I can’t afford it.” “I don’t have time.” “I’m not ready.” Objections are not walls, they’re opportunities. When you dismantle an objection publicly, you’re not only helping your audience see a new possibility, you’re positioning yourself as someone who understands them deeply. Your task today is to take one of those objections and bust it wide open. Show your audience why it’s not the truth, why it’s keeping them stuck, and what’s really possible when they shift out of that belief. 🔥 Most creators tiptoe around objections. Leaders confront them. This is how you build authority and respect. Your prompt for ease (and in case you missed it in the Monthly Challenge): “You think [insert objection], but the real reason you’re not moving forward is [insert truth]. Here’s what changes when you stop believing that…” 👉 Share your objection-busting post and drop it here for us to see.

I'm SO excited for this challenge. Every single year in business, October and November are my highest cash months. Every year. Same with my clients. ARE YOU READY TO MAKE HISTORY? 🤩 You can find the challenge under 'Monthly Trainings' then click 'October 2025' inside the classroom. 🎓 Sooo, today is officially DAY ONE. 👀 Today’s focus is truth-telling. Every industry has its clichés, its safe advice, and its surface-level noise. But what makes someone stand out is the courage to say the thing others avoid. Authority is built on honesty and on speaking truths that cut through the fluff. Your task today is to share one uncomfortable truth your audience needs to hear about your space. It might feel bold, maybe even risky, but that’s the point. Leaders are remembered for their clarity and courage. ✨ When you say the truth, the right people will feel instant trust. The wrong people may step away, and that’s okay. That’s how authority works. 👉 Post your industry truth today and drop your link in the comments so we can back you.

Who's excited?!!! This one is all about content that will make you SALES... 💸💸💸💸

As you've probably seen, I am using a brand new IG page to build The Cosy Content Club. The link to join isn't in my bio on my main Brianna Johnston page, and there's a reason for this... ♥️ I want to SHOW YOU how you can start with zero. ZERO. I want to show you this for 3 reasons: 1. That it takes time to build something from the ground up. The vision for this space is 5000 members but that doesn't mean it'll happen overnight. But it WILL happen. 2. My reel views are low right now. I'm a social media expert, because it's normal to have low views at the start when you're building your brand and awareness. It doesn't always mean your content is bad, it just means it's part of the process. 3. To show you that it's possible for YOU too. If I can build CCC as its own brand, with followers and sales, you can too. I'm so excited for the growth of this space. 🥳

Fresh week and freshhhh momentum. Every post, every story, every little idea you share this week is a step closer to the life you’re building. Here inside the Cosy Content Club, we move with ease and intention, with discipline and accountability so you can stay consistent enough to create traction but in a way that feels light enough to keep it fun. Your weekly trends and content prompts have been uploaded here. As we begin a brand new week together, I'd love you to share in the comments: - What’s your main content goal this week? - What actions are you taking to make it happen (planning, batching, posting, experimenting)? Let’s anchor it in and cheer each other on all week long. 🧸